Strategies of effective new product team leaders

California Management Review; Winter 2000; 42, 2

Based on a research done on several high-tech companies, this study illustrates how technical knowledge alone cannot guarantee a successful product if not coupled with effective management and personal interactions.

This study emphasizes on the importance of the environment in which the product is developed in.  A product is more likely to succeed if it is developed in an environment in which cross-functional teamwork, education and creative thinking are encouraged as opposed to an environment in which senior management micro-manage the entire projects and decide when a particular group’s involvement is necessarily instead of getting everybody involved from the beginning.

The problem is neither different management styles nor that some managers are just better than others in leading a team effectively.  The problem is that although most managers realize what it takes to effectively develop a new product, they fail to take any actions towards placing those strategies.  The problem is that people are afraid to change and try new strategies because they have been too comfortable with the way things have always been done, efficiently or inefficiently.   The problem is that new product team leaders are often interrupted by the senior management when they try to implement such strategies.  The problem is that there is often no trust between different groups in an organization because more often than not projects start without clear understanding of what it takes to complete a project and because projects start without clear path and planning.  The problem with this is that not all the groups in an organization are involved right from the start and sometimes they don’t even get involved until the very end and are bombarded with deadlines to push a product out.

Learning and education is always an important factor in success of any company regardless of degree of technology they use.  It’s always important for employees AND the leaders to keep their knowledge up-to-date, but perhaps it’s more important to encourage actions and risk taking as much as encouragement because knowledge alone means a little if you cannot put it in practice.


~ by aliahmadian on March 22, 2010.

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