Harvard Business School Case Study: Evidence-Based Management

The study done by Jeffrey Pfeffer and Robert Sutton shows how the fundamental of how we do business and make decisions are wrong and need to be reevaluated.  They show how we often take the lazy way and the way that we have been taught as opposed to intuitive ways that require much dedication and wisdom.

We have been taught to take shortcuts or even emulate the shortcuts others have before us to get ahead in life or just to keep up.  Evidence-based management, from it’s name, is about making managerial decisions based on evidence in hand as opposed to following what has worked before.

In my opinion it all comes back to the education.  every year, thousands of people graduate with MBAs but all too often they seem to put in practice what has worked in the past instead of using what was learned in classrooms and instead of analyzing and considering the evidence provided in their surroundings to make their decisions.

Evidence-based management requires a change in the way we think and the way we’ve learned to think.  We need to search for evidence even if they are not so apparent and easily found.  We need to use logical thinking and hypothesis testing to examine the data given to us.  We need not to be afraid of experimenting and we need to be more humble when we realize what we had thought initially was completely wrong.

Evidence-based management opens the door to a lot of opportunities but it can also be very demanding and challenging.  It can be difficult to face the fact at times, but once that major step is taken evidence-base management can help us take more intuitive approaches to solving problems or just improve on the way we have been doing things in the past to improve the overall outcome that we wish to achieve.


~ by aliahmadian on March 29, 2010.

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